Skip to main content

Popular YouTuber won't win many prizes for her terrible sandwich-making robot

We constantly hear, often with good reason, that robots are all set to gobble up our jobs. Apparently no one gave that message to Simone Giertz.

A popular YouTuber with with 264,000 subscribers, the 25-year-old Giertz has earned a well-deserved reputation as, in her own words, a builder of “shitty robots.” And in the process she’s built a not-so-crappy career.

Recommended Videos

Her latest creation? A sandwich-making robot — or, more appropriately, a robot that tries and fails to make sandwiches. “I set out to make a sandwich using a robot arm,” Giertz told Digital Trends. “I put a knife at the end of it and tried to make it spread peanut butter over bread. It didn’t work so great.”

A self-proclaimed hardware geek who just happens to have limited patience for prototyping, Giertz told us that her robots grew out of the kind of things she liked to build for fun. “Somewhere along the way I realized that I enjoyed making useless things a lot more than well-finished products,” she said.

There are no regrets about her status as a great YouTube comedian but (with respect) perhaps less expert roboticist, though.

“I love the niche that I’ve created for myself,” she continued. “I started building shitty robots a year ago. I made a toothbrush helmet, which was a skateboard helmet with a robot arm holding a toothbrush. The idea was that it would brush your teeth for you. I published it on YouTube and put it on Reddit, without thinking too much about it. It got thousands of views in half a day. Since then, it’s just grown to something bigger than I ever, ever anticipated.”

As to how she explains the appeal of her robots, Giertz said: “I think people just like seeing failure. Robots happen to fail in spectacular ways. It humanizes them in some ways. They’re these inanimate objects, and suddenly you see them struggling with something that you do every day and find very easy. It’s entertaining to see these highly engineered machines failing to do something. At the same time, it creates this weird sympathy for the machines.”

Luke Dormehl
I'm a UK-based tech writer covering Cool Tech at Digital Trends. I've also written for Fast Company, Wired, the Guardian…
Many hybrids rank as most reliable of all vehicles, Consumer Reports finds
many hybrids rank as most reliable of all vehicles evs progress consumer reports cr tout cars 0224

For the U.S. auto industry, if not the global one, 2024 kicked off with media headlines celebrating the "renaissance" of hybrid vehicles. This came as many drivers embraced a practical, midway approach rather than completely abandoning gas-powered vehicles in favor of fully electric ones.

Now that the year is about to end, and the future of tax incentives supporting electric vehicle (EV) purchases is highly uncertain, it seems the hybrid renaissance still has many bright days ahead. Automakers have heard consumer demands and worked on improving the quality and reliability of hybrid vehicles, according to the Consumer Reports (CR) year-end survey.

Read more
U.S. EVs will get universal plug and charge access in 2025
u s evs will get universal plug charge access in 2025 ev car to charging station power cable plugged shutterstock 1650839656

And then, it all came together.

Finding an adequate, accessible, and available charging station; charging up; and paying for the service before hitting the road have all been far from a seamless experience for many drivers of electric vehicles (EVs) in the U.S.

Read more
Rivian tops owner satisfaction survey, ahead of BMW and Tesla
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Can the same vehicle brand sit both at the bottom of owner ratings in terms of reliability and at the top in terms of overall owner satisfaction? When that brand is Rivian, the answer is a resonant yes.

Rivian ranked number one in satisfaction for the second year in a row, with owners especially giving their R1S and R1T electric vehicle (EV) high marks in terms of comfort, speed, drivability, and ease of use, according to the latest Consumer Reports (CR) owner satisfaction survey.

Read more