Skip to main content

Former Assassin’s Creed Valhalla director fired following investigation

 

Months after stepping down from his duties on Ubisoft’s Assassin’s Creed Valhalla, the game’s former creative director, Ashraf Ismail, has been fired.

Recommended Videos

Ubisoft fired Ismail on Friday, August 14, saying that it made its decision after launching an investigation into allegations made against him earlier this year. The company didn’t say when the decision was made and didn’t respond to Digital Trends’ request for comment.

Ismail served as the creative director for the highly anticipated Valhalla before he abruptly announced in June that he was stepping aside “to properly deal with the personal issues in my life.” His decision came after tweets surfaced that implicated him in extramarital affairs and accused him of hiding his marital status to the women he had been communicating with.

“The lives of my family and my own are shattered,” Ismail said in a tweet at the time. He also wished his Valhalla team “all the best” and said they didn’t “deserve to be associated” with his alleged affairs.

Ubisoft has been reeling over the last few months after both current and former employees went public with stories of widespread sexual assault, harassment, and sexism at the company. Ubisoft has hired an outside consultant to investigate all of the allegations and has fired several prominent executives and creative leads, including chief creative officer Serge Hascoet and Canadian studios head Yannis Mallat.

Ismail, however, had been spared a firing when he stepped down from his role in June, making him one of the few individuals to not immediately lose his job. It appears now that the investigation revealed enough for Ubisoft to fire him.

Ubisoft CEO Yves Guillemot has publicly apologized to those who have come forward and shared their stories and promised to “change Ubisoft for the better.” He ultimately wants to build “an environment that its employees, partners, and communities can be proud of — one that reflects Ubisoft’s values and that is safe for everyone.”

Ismail’s firing shouldn’t impact Valhalla or its launch. The development team continued after Ismail stepped down and continues to promise a late-2020 release date.

Don Reisinger
Don Reisinger is a freelance technology, video game, and entertainment journalist. He has been writing about the world of…
Assassin’s Creed Shadows delayed into 2025 as Ubisoft overhauls launch plans
Yasuke in Assassin's Creed Shadows fighting an enemy. He's dressed in his samurai armor.

Ubisoft is making some big, last-minute changes. The next game in the Assassin's Creed franchise has been pushed into next year, according to a statement the company published Wednesday, due in part to the lower-than-expected performance of Star Wars Outlaws.

Assassin's Creed Shadows, which is set in feudal Japan and has two playable protagonists, has been delayed from November 15, 2024, to February 14, 2025, to give the developers more time to "polish and refine the experience."

Read more
Ubisoft responds to Assassin’s Creed Shadows online backlash
The two heroes of Assassin's Creed Shadows stand side by side.

Ubisoft is addressing backlash it's received from players about one of Assassin's Creed Shadows' main characters with a lengthy statement concerning how it handles history.

The studio released the statement on X (formerly Twitter) and on its website, saying that it's received criticism from a lot of areas, including Japanese players who leveled accusations at the developer for skewing history with Yasuke, a legendary African samurai who's one of the game's two main playable characters, the other being the Japanese shinobi Naoe. In response, Ubisoft stated that its Assassin's Creed games are primarily historical fiction made with the help of historians, other experts, and in-depth research.

Read more
All Assassin’s Creed games in order, by release date and chronologically
The main character of Assassin's Creed: Mirage perches on a ledge and looks out over the city of Baghdad.

After a humble beginning in 2007, Assassin's Creed has become not only one of Ubisoft's most successful franchises but one of the biggest in gaming as a whole. Originally meant to be a new Prince of Persia game, the series was instead allowed to be a new IP that focused on a secret order of assassins in a centuries-long conflict with the Knights Templar.

What made the series so appealing was the setup. Through the use of a fictional machine called the Animus, people could relive the memories of their ancestors to learn secrets from the past to help in the present. That opened up endless possibilities for places and time periods the series could go. With over a dozen games in the series and counting, we've been all across history at this point.

Read more