Skip to main content

Look out, Facebook! Apple’s iMessage is now a platform

Promotional logo for WWDC 2023.
This story is part of our complete Apple WWDC coverage

iMessage is getting a pretty serious face-lift in iOS 10. Apple today announced a new version of iMessage that essentially opens up the app as a platform, similar to what Facebook has done with Messenger.

Of course, don’t think that you’ll be getting bots in iMessage — Apple is referring to its version of bots as “iMessage Apps.”

Recommended Videos

WWDC 2016: Here’s how Siri will work in MacOS Sierra

One such iMessage App is JibJab; however, many more are likely to be created in the near future, as iMessage was opened up to developers who might want to create their own apps for the platform.

Not only is iMessage becoming a platform, but you’ll be getting a ton of new ways to express yourself within the app too. Apple has introduced a new version of QuickType for iOS 10, bringing contextual awareness to the keyboard. For example, if someone asks where you are, Siri can offer to send location information with a quick tap. The keyboard can also suggest words to change to emojis, schedule events in your calendar, and pull up information from your contacts.

Like Google’s new messaging app, Allo, text can also be scaled to match emotion — for example, you can make text smaller to signify “quiet,” or larger, signifying loudness. The QuickType keyboard will also give users a way to sketch messages, and you can do things like send messages that pop away when they’re tapped on.

Of course, there is one rumor that was not confirmed at WWDC: iMessage for Android. Apple did not unveil a version of its iMessage platform for Google’s mobile operating system, as some expected to happen. This, of course, makes sense. Apple has long operated on exclusivity, and the iMessage app is perhaps the most popular app on the iPhone. It’s unlikely that we’ll see iMessage for Android any time in the near future.

A ton of other changes were announced at WWDC for iOS 10, such as the long-awaited “Home” app, which puts smart home controls in one centralized location.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
I tried Apple Fitness Plus as a beginner and loved what I found
Apple Fitness Plus on an Apple TV, with an iPhone 16 Pro Max.

When my Apple Watch Series 10 arrived, it came with a three-month trial for Apple Fitness Plus. It was just the right time, as I’d been out of the exercising loop for a few months and wanted to get back into it at my own pace.

But I was a bit worried about Apple Fitness Plus. Would it be suitable for me as a beginner? What I discovered was something way more motivational and fun than I expected.
Fear of the unknown

Read more
Some iPhone users report overheating when using Apple Intelligence
The Nomad Magnetic Leather Back on the iPhone 16 Pro Max

After a long wait, iOS 18.2 has finally rolled out to the public at large and unlocked more Apple Intelligence features like Image Playground, Genmoji, and an upgraded Mail app. It might have also introduced a way to keep your hands warm on these frosty winter days, according to some users.

Reddit user u/dsdxp posted on the iPhone subreddit that they had unlocked a secret feature in the iPhone 16 Pro. The comment was obviously sardonic, but many other users responded with their own stories of troubling temperatures from their iPhones. The common element between all of the stories was the Image Playground app and the excessive heat it creates while in use.

Read more
Apple is about to stop selling multiple iPhones in Europe. Here’s why
The iPhone 14 Plus held in a man's hand.

The iPhone SE and iPhone 14 series will no longer be available for purchase in Europe at the end of the year. In an effort to make technology more consumer-friendly, the European Union ruled that any mobile device sold must be able to charge through USB-C, according to iGeneration. While more modern entries in Apple's lineup already meet those guidelines, the iPhone SE and iPhone 14 do not.

These aren't the newest additions to Apple's lineup, but the iPhone SE and the iPhone 14 series are still sold in Europe. These will be pulled from shelves as the deadline approaches. Customers have plenty of options, but this decision will leave the European market without an iPhone SE option until the next model releases in 2025.

Read more