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Sony uses its Action Cam and a BMX bike to create this ‘art’ film

We love it when camera companies show us what could be made with their products; after all, proof of the pudding is in the eating. Sony commissioned creative agency Stinkdigital to produce a short film, Paint, that was shot using Sony’s Action Cam. The film shows a BMX biker using paint capsules to create a Jackson Pollock-esque painting.

To create the film, several 4K Action Cams (FDR-X1000VR) were mounted to three points of the BMX bike (the video, however, is in Full HD). These were the handlebars, rear stays, and a custom rig that trailed three feet behind the rear stunt peg. During the 1.5-minute video of BMX tricks mixed with performance art, a permanent artwork is created as paint is streamed from tubes on the bike frame, and further spread from the tires.

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Filmed in a dark setting, likely a warehouse, Paint almost looks black and white, until very sharp contrast and splashes of color fill the space.

The director, Greg Hackett, has worked on other films for Sony, including TKO, which also highlights the Sony Action Camera.

TKO | Sony Action Camera - Director's cut
Enid Burns
Enid Burns is a freelance writer who has covered consumer electronics, online advertising, mobile, technology electronic…
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